My first sale · A guide to selling your candles: price, channels and ads (PDF)

Who to sell your candles to, where, at what price, and how to know if the numbers add up

Making a beautiful candle is half the job. The other half is selling it, and selling can be learned with a method too. This guide gathers the essentials of the third module of our online scented candle course (taught in Spanish): frameworks for deciding, formulas for pricing and the vocabulary of selling online.

No magic numbers: no “multiply the cost by three” and no “perfect ad budget”. Decisions, and the maths that tells you whether a decision holds up.

What's inside

• The three decisions: who buys from you, why they buy and how they find you.
• The four channels: online shop, marketplace, physical shop and pop-up stall. Which one to make your main channel.
• The market tree: how to segment without ending up on a branch with no fruit.
• Your price: the three kinds of cost, two floors and a ceiling, the effect of volume, and VAT.
• Selling online: the shop, shipping and what to connect.
• Measuring: the sales funnel and its acronyms, and how to find where sales are being lost.
• Ads: where to start, your first campaign, the budget and repeat customers.
• Selling at markets: what makes a good market, with a worked example.
• Five worksheets to fill in: your first decision, pricing sheet, funnel diagnosis, your first campaign and before the market.

How you get it

• Format: 19-page A4 PDF.
• Languages: Spanish, English, German, Romanian, Italian, French, Portuguese, Polish and Russian. Your purchase includes all nine versions: you choose which to download.
• Delivery: instant. As soon as you pay we email you the download link, and you can also download it from your order page.
• Yours forever: the link is personal and you can use it again whenever you like.

This is a digital product: nothing is shipped. The guide is for personal use and is not tax or accounting advice. If you are already a student of the online course, this content is part of its third module.