My first product · A guide to building the brand and packaging for your candles (PDF)

From a candle that turns out well to a product someone wants to buy

Making a good candle is not the same as having a product. A candle without a brand is just an object: it can be beautiful and smell lovely, but nobody knows where to buy it or how to recommend it. This guide gathers the essentials of the second module of our online scented candle course (taught in Spanish): the three steps that take you from object to product.

Frameworks, checklists and real figures, so you can make each decision with good judgement and improve it later.

What's inside

• The market test: who to give your candle to so they tell you the truth, what to ask, when, and how to read the answers.
• What a brand is: three rules, three steps and the three attributes everything else is built on.
• The minimum brandbook: name, logo, colours and typefaces, plus your first assets, mission and values.
• Real brands and price per gram: where your candle sits on the market map.
• Packaging: its five functions and three layers, and why the box is designed backwards.
• Sizes, inserts and fillers: which box, which material and how to stop the candle rattling around.
• What packaging costs and what the numbers tell you before you print anything.
• The shipping test: how to check your candle arrives in one piece.
• Three printable worksheets: the market test sheet, your brandbook on one page and the packaging sheet.

How you get it

• Format: 20-page A4 PDF.
• Languages: Spanish, English, German, Romanian, Italian, French, Portuguese, Polish and Russian. Your purchase includes all nine versions: you choose which to download.
• Delivery: instant. As soon as you pay we email you the download link, and you can also download it from your order page.
• Yours forever: the link is personal and you can use it again whenever you like.

This is a digital product: nothing is shipped. The guide is for personal use and is not legal advice (trademark registration, mandatory labelling). If you are already a student of the online course, this content is part of its second module.